July 12, 2017

Technology Is Essential
Compliance officers indicate that technology and analytics are the elements to successful healthcare professional (HCP) transfer of value interactions, spend compliance processes, and overall HCP engagement management. Modern automation allows for both consistency and compliance with HCP interactions; however, technology alone does not solve every single challenge that arises with policies and procedures. It’s best practice to consider technology throughout the project-process life cycle with the understanding that technology will be the main enabler.
Partnership Paves the Way
How can Life Sciences organizations acquire and maximize technology to efficiently and accurately collect data, ensure compliance, reduce risk, and consolidate redundant systems? Well, they can start by searching for and partnering with a trusted technology advisor and ensuring that this partner is seated at the table for these important decisions. This advisor may be an internal employee, a trusted consultant, or vendor partner. Second, the organization should recognize that this is a long-term relationship—from ramp up, to implementation, to steady-state—there should be ongoing support, collaboration, and communication throughout the lifecycle and/or program. Third, the organization needs to understand the vendor’s approach to the product and/or platform.
Capabilities Are Key
Shopping for any technology, be it smart phone, laptop, or robust platform suite, entails a comparison of capabilities, features, customization, pros and cons, trial runs, and users’ experiences/reviews, among other aspects. When evaluating vendors’ technologic capabilities as it relates to capturing HCP engagements, consider the following:

  • If this is a baseline technologic product, understand its current capabilities and the vendor’s future roadmap
  • If straying from the baseline technologic product, ensure the vendor is willing to configure to the organization’s needs and what related costs and/or impact might be
  • Develop the requirements and map to baseline; identify gaps and assess costs and/or ability to customize
    • Know there may be features available that are not part of current requirements; keep an open mind as these features may enhance the organization’s business processes
    • Request a detailed walk-through and product demonstration to identify these opportunities
  • Consider vendors’ capabilities for post-implementation ongoing support and enhancements
  • Gather inputs from past experiences and industry colleagues

Taking the necessary time to explore technologic platform offerings, features, and capabilities can help Life Sciences organizations remain compliant, organized, and well equipped for the path ahead, and also realize a return on their technologic investment.
AHM is a leading global provider of software and service solutions designed to manage compliant interactions with HCPs for the Life Sciences industry. For more information about AHM’s full suite of support services, please visit: https://www.ahmdirect.com or email info@ahmdirect.com.

Contributed by:

Lisa Keilty, Global VP of Compliance and Strategic Solutions, AHM

Lisa joined AHM after serving as founder of the Compliance Consulting firm PMC2 and spending over 26 years in the life sciences and meeting management industry. Leading such organizations as Pfizer, Bristol Myers Squibb and Biogen Idec through numerous international projects, financial transparency and reporting requirements, Lisa’s industry expertise has saved Life Sciences and Meeting Management organizations over 30 million dollars. As a member of the Business Development team, Lisa’s primary focus will be Thought Leadership, Demand Generation and Solution Design.