Are you leveraging compliance data to inform critical business decisions about your promotional spending? To improve your educational reach and cultivate deeper engagement with...
As the year draws to a close, take this opportunity to evaluate and reflect on your career. The new year offers not only a fresh start, but a chance to build on your professional goals and enhance your knowledge: Did you achieve what you wanted to this year? What opportunities for growth and development do you want to pursue for next year?
It pays to take stock by asking yourself these kinds of questions now so that you can put a plan into place: Life sciences education is a growing, fast-moving field, and the day-to-day management of client needs — evaluating venues, overseeing expense reporting and countless other detail-oriented tasks — can sometimes mean your long-term career goals get pushed to the side.
But, just as HCPs need to keep abreast of the medical and scientific developments they need to inform patient care, so too do professionals in the field of managing HCP educational programming.
One key source of professional development is industry conferences. We went to a few really great events this year that we will be at again in 2018. Dreamforce in San Francisco is great for those who want to learn about the de facto technology standards for the life sciences industry, and CBI’s Life Sciences conferences include some leading-edge insights.
One new conference that we found very helpful and will be at next year is CBI’s Comprehensive Strategies for Managing HCP Interactions, a topic that touches on multiple aspects of client services.
Another conference we found very helpful is CBI’s Transparency & Aggregate Spend, which takes a comprehensive, up-to-date look at the complex infrastructure of state and local regulations on which our compliance-centric platform is based, as well as federal and emerging global regulations for HCP spend reporting. This is another conference we are putting on our calendar for 2018!
In addition to conference attendance, consider if you would benefit from joining or renewing membership in an industry association such as Meeting Professionals International, which can be invaluable for networking and growing your opportunities. Professional associations also offer resources if one of your goals for 2018 is to earn an industry-specific certification like the CMP (Certified Meeting Professional) or CMP-HC (Certified Meeting Professional – Healthcare) designation.
And finally, whatever else you set your sights on for your 2018 professional goals, you should add deepening your knowledge of data analytics to that list.
“Big Data” is a catchphrase that gets thrown around a lot, but the buzzword belies the groundbreaking and granular insights today’s technology allows us to undertake with the information we gather. Acquiring a mastery of the tools that allow us to extract more value from the information we gather is a top priority for all of us — this is how we can remain on the cutting edge in 2018 and beyond.
Grazia Mohren, Senior Marketing Manager, AHM
Passionate about digital marketing, social media, and incorporating new technologies into marketing strategy, Grazia Mohren brings more than 12 years of experience in marketing and public relations, to her role as senior marketing manager at AHM. Prior to joining AHM in 2017, Mohren spearheaded campaigns for hundreds of events and conferences, including Oscar and Golden Globe events, film festivals, product launches, and more.